Story Boarding

As a group we decided that storyboarding would aid us to be able to record the video to a better ability. This is because we will have a plan of what we are going to do, we will know what shot is next and what order and locations we are going to film in after the other.

We found the storyboarding difficult as none of the 4 members of our group are good at drawing therefore we found that the storyboard did not turn out as good as we would have liked it to be. We had to draw stick people as that was the only way that we would be able to show the images that we are going to try and create.

The storyboarding would be the best options for us to show what we want to achieve from the project this is because it enables us to be able to sow the lighting, length of each shot, what type of shot we want e.g Close up, over the shoulder etc. Also the mis en scene and which members of the group will be in each shot. Also story boarding will allow us to show the locations that we are going to film each shot in. We will have to do different filming in all different locations and the storyboarding will tell us which locations we are going to record in first.

Making Up The Routine For Our Video And Taking Pictures For The Album Cover

As we are creating a girl band we thought that it would b very appropriate that we researched into the sort of things that girl bands include in their videos. This including the props that they use and the choreography that they include. we researched into girlbands such as The PussyCat Dolls, Girlicious and Girls Aloud, this was because this is what we were going to try and re create. Whilst we were researching we found that both Pussycat Dolls and Girlicious have both used a boxing ring in one of their videos. Also both girl bands have used chairs in their videos, we are going to try and re create this by using chairs in our music video.

Also we have found that all of the Girlbands that we have researched into have used a ballet bar at some point in one of their videos, we decided that we were going to use a bar to create the same effect in our video and in the pictures that we need to take for our ancillery tasks.

As you can see from the images above, we have tried to confrom to the conventions of the Pussycat Dolls, we are all wearing black clothing like the Pussycat Dolls are. Also we are using the bar so that we stick to the conventions that all of the other Girlbands stick to.

Whilst we were researching we found that the use of a boxing ring was used with The Pussycat Dolls and Girlicious, although we are not going to be able to find the use of a proffesional boxing ring so that we can stick to that theme that is apparent. We are going to use 4 podiums, this is so that we gain the same affect of the looking down at the camera so that we are the main focus and attention of the video. the bird eye view looking down at the camera from the podiums will make it so we are the superior people in the video and that we are the main focus and main attention in the video.

Research Into Choreography

Whilst we were researching into choreography we found that most of the girlbands that we were trying to idolise dressed in tight skimp outfits and danced provocativley. This i feel is because "sex sells". For example in this video they are all dancing provocotivley and following the theme of sex sells.

When i was researching into The Pussycat Dolls i found that in all of their videos there was a part where they were all walking forward together in kind of a march, i feel as though this showed power within the female sex. From a femanists point of view they would say that this would be derogatry and would make them look like meat or just sex symbols to men. However i feel as thought the skimpy outfits and the provocotive dancing makes them look as though they are in control and the male viewers of the video can "look but not touch".

Also like the Pussycat Dolls, Girlicious also dress provocativley and dance as if they are also following the theme that "sex sells". Also throughout this video at some point in the video each member of the girl band takes off an item of clothing at some point in the video.

We found from researching into the girl bands that both Pussycat Dolls and Girlicious that both of the bands at some point use a ballet bar. We decided that we were going to use this as we wanted to follow the conventions that other Girl bands use to make our music video look professional.

This is a picture of the bar that we are going to use so that we follow the conventions of other girl bands.

Pictures Taken For Album Cover

These are the photos that we have taken for the album cover that we are going to make for the band. We have tried to stick to the conventions of the Girlbands that we researched earlier. We feel that with the facilities that were available to us, we fulfilled these photos to the best of our ability.

We editied these images on Picasa 3- this is because this is editing software that we are all familiar with. At first we did try to use paint shop pro but because there were none of us in the group that were familiar with this software we decided that it would be be easier to use a programme that we were all familiar with. We edited these pictures by changing the saturation, contrast and hightened. Also we turened one pink as we decided that pink is going to be the main colour for the website, this is then so that the images match the colours that we are going to use on the website so that the colours and themes are consistant and the website and album cover will look profesional.

We are going to use the picture that we have turned pink on the website, this is because the colours match the colours that we are going to use on the website, and also because we have made it look like a photograph, when we have decided on a name for the girlband we are going to put it across the bottom of the photograph style picture in fancy writing that will make it look proffesional.

We asked our friend that does a-level photography to take these pictures for us, this was because we wanted the pictures to look proffesional and of a high standard therefore we thought that this would be the best way of achieveing this. We felt that this way we would have achieved what we wanted from the pictures because they were taken on a proper proffesional photography camera. Although somebody else did the actual photo taking, we decided on the positions, lighting, scenery and outfits so that we achieved what we wanted to.

Contacting The Record Label And Asking For Permission


We researched on the internet and found out which recored label signs Lady Gaga, we found out that it was "Cherry Tree Records" that she works with. Through our research we found out that she has now moved from "Cherry Tree Records" and now works with a different record label. However when she released "Beautiful Dirty Rich" she was with "Cherry Tree Records" therefore we thought it would be best to seek permission from thoses. So we composed an e-mail giving the record label all of the information that they needed, because we would like to use Lady Gagas song in the back of out music video and we will not be publishing the song in any way or posting it on the internet, then the record company should be okay with this and give us permission.
This is a copy of the e-mail that Me, Kirsty, Charlotte and Christie sent to "Cherry Tree Records".
Dear Sir,Madam,
My name is Emily Roberts and i am currently studying A2 Media at the NEW Academy, Wolverhampton, England. My course enables me and my team to create our own music video. We have decided that we would like to use Lady Gagas Beautiful Dirty Rich as the backing ttack to our video, however copyright laws state that we mjust seek permission from the record label. We hope that you will be kind enoug to let use use the song, we assure you that the video will notbe published or posted on the internet in anyway. Please email back as soon as possible at robertse04@newacademy.org.uk.
Emily Roberts.

Also Kirsty copied and pasted the email into a question and answer box that was on the record labels site, this would enable us to hopefully get more feedback from the record label. This is the printscreen of the email in the question and answer box.

Analysis

After we had analsed the video"Beautiful, Dirty, Rich", we have decided that the main themes that seh explores in it are celebriteies that are "famous for nothing" we feel that Lady Gaga really explores this theme. For example celebrities such as Paris Hilton and Peaches Geldof, these are called socialites, who are proud and pride themselves on being wealthy and glamourous.

We found out from analysing the video that Lady Gaga is Smoking money in her video this is like burning it away. This is also exporing the theme of wealth and glamour, as she is basically saying that she has money to burn, she is that wealthy. We are going to dry and re create the theme of wealth and money into our video, and also try and emulate some of the socialties lifestyles into out music video.

We have also researches and analysed the lyrics in "Beautiful Dirty Rich", there is one part of the song where Lady Gaga sings, "Daddy im so sorry im s-s-sorry yea, we just like to party like to p-p-party yea", this shows that the money she is spending and burning isnt even hers, she is burning her dads money. I feel that this is mocking people like Peaches Geldof and Paris Hilton, who are wealthy and glaourous for nothing.

The Video We Have Chosen

We have chosen Lady Gagas song Beautiful Dirty Rich for out usic video, this is because we find that as an artist Lady Gaga is unique and will be a real challenge for us. We were going to pick a song that we were more familiar with and that we would have found a lot easier to do for our music video but then we decided against that and chose Lady Gaga so that we couldl try and re create the challenging styles and conventions, we realise that there will be a lot of work involved in this video, however we are willing to work to the best of our ability to try and make our video just the way we would like it to be. Not only do Me, Kirsty, Charlotte and Christie think that the style of Lady Gaga and Girlbands will suit us perfectly. We also chose to do this so it contrasted greatly with the film opening that we did for AS media, this was very boyish gangster genre, where we decided to challenge the conventions of the genre. So for A2 Media we have gone for a girly theme and we have chosen to try and emulate and stick to the conventions and themes that Lady Gaga especially and Girlbands stick to.